Kass Coffee is a conceptual branding design that was utilized to polish my design skills as I transition into a new career path. I wanted to create a design for a coffee shop with modern branding and a cozy feel.
The color palette draws from natural landscapes: rich coffee browns reminiscent of freshly brewed espresso, leafy greens evoking the lushness of a forest canopy, and soft creams that recall the warmth of sunlight filtering through branches. Together, these elements create a cohesive visual identity that invites customers into a space where every sip of coffee feels like a connection with nature.
